2.2.2 Marketing
I registered my domain Big Pepper as soon as possible;
There are two reasons for this. Firstly, getting on the search engines has always taken a long time for a new site. Even assuming you do everything right, it takes months before your site is even indexed, and more months of submitting your site to Google.
The second reason is a recent phenomenon called ‘Google Sandbox’. Many SEO experts believe that Google ‘sanboxes’ new websites. Whenever it detects a new website, it withholds its rightful ranking for a period while it determines whether your site is genuine, credible, long term site. It does this to discourage the creation of SPAM websites (sites which serve no useful purpose other than to boost the rankings of some other sites).
By submitting your domain name to Google as soon as you register it, you’re establishing a site history even if the site has no content. By the time you’ve built your site and developed your content (and written your business and marketing plans), Google will probably see no need to sandbox you.
If you wait until the launch day to submit your site, you’ll spend a month or two (maybe more) sitting in the sandbox watching potential customers spend their money elsewhere.
Favicon
The Favicon is displayed on top left of a browser page which is a short cut image to identify the site. This is useful when adding it to your favourite folder.
Google Analytics completed
Meta tags
Description: Welcome to Big Pepper Your local recipe shop. Here are loads of tasty recipes from your local store. We are sure you will find the perfect recipe. Don’t forget to upload your recipes to our facebook page.
Keywords: local, shop, store, food, recipes, recipe, cook, soup, salad, pasta, pizza, risotto, fish recipes, meat recipes, veggies, sides, dessert
html and css validated
Thursday, 26 May 2011
Coding
Page Structure: HTML/CSS,reset,layout.style/PHP
Image Format: JPEG/GIF/PNG
MYSQL database:
• Categories - French/English/Chinese/Indian etc
• Members – user/password
• Newsletter – details of subscribers
• Pages – shop page details
• Recipes – title/ingredient/method to cook
• Shops – shop retailers details
• urls – browser naming for pages
•
jQuery Nivo Slider:
Nivo Slider has been tested in the following browsers:
• Internet Explorer v7+
• Firefox v3+
• Google Chrome v4+
• Safari v4+
• Opera v10+
The site structure comprises of:
• eight .php pages/sitmap
• newsletter and unsubscribe
• Default error page and Default 404 page
• index.php/classes checker/SITE_ROOT
CMS/ADMIN
• index.php
• login.php
• register.php
• addrecipe.php
• editrecipe.php
Image Format: JPEG/GIF/PNG
MYSQL database:
• Categories - French/English/Chinese/Indian etc
• Members – user/password
• Newsletter – details of subscribers
• Pages – shop page details
• Recipes – title/ingredient/method to cook
• Shops – shop retailers details
• urls – browser naming for pages
•
jQuery Nivo Slider:
Nivo Slider has been tested in the following browsers:
• Internet Explorer v7+
• Firefox v3+
• Google Chrome v4+
• Safari v4+
• Opera v10+
The site structure comprises of:
• eight .php pages/sitmap
• newsletter and unsubscribe
• Default error page and Default 404 page
• index.php/classes checker/SITE_ROOT
CMS/ADMIN
• index.php
• login.php
• register.php
• addrecipe.php
• editrecipe.php
Colours and Fonts
Colours:
#b0d50f – Logo
#a29f87 – Background
#f8f7ef – Boxed Content
#a29f87 – Paragraph
#303030 – Sub Headers
#a0c900 – Link
Fonts:
Logo - Walkway Bold
Header - Swis721 Hv BT
H2 - Century Gothic
H3 – Avanti
P - Trebuchet MS
#b0d50f – Logo
#a29f87 – Background
#f8f7ef – Boxed Content
#a29f87 – Paragraph
#303030 – Sub Headers
#a0c900 – Link
Fonts:
Logo - Walkway Bold
Header - Swis721 Hv BT
H2 - Century Gothic
H3 – Avanti
P - Trebuchet MS
Design
The design is set out to be clear, clean and imagery to appeal to food lovers. The colours are of an organic nature, with green as the primary colour and a dull grey/brown to associate with the earth. Font colour to complement these primary and secondary colours will be grey and black.
Aims and Objectives:
1. Menu
2. Provide contact details
3. Show food
4. Show recipes
5. Show shop address
6. Show map
Logo/Branding:
The original name for the site was shoppinghood, this was associated with helping the smaller shops that have big competition with the supermarkets, Like a robin hood in the retail market. The site was originally going to list all ingredient/products on sale at the local shops, but changed this to recipes only orientated web site. See Evaluation.
With this in mind the name was changed to BigPepper which is an ingredient of many varieties, and the variety of many recipes and this is how Big Pepper came about.
Aims and Objectives:
1. Menu
2. Provide contact details
3. Show food
4. Show recipes
5. Show shop address
6. Show map
Logo/Branding:
The original name for the site was shoppinghood, this was associated with helping the smaller shops that have big competition with the supermarkets, Like a robin hood in the retail market. The site was originally going to list all ingredient/products on sale at the local shops, but changed this to recipes only orientated web site. See Evaluation.
With this in mind the name was changed to BigPepper which is an ingredient of many varieties, and the variety of many recipes and this is how Big Pepper came about.
User experience
2.4 User experience
The target audience for BP is for all savvy computer users of all ages that wish to shop local and to try new and interesting recipes. This is also an opportunity to integrate with people of different religions, backgrounds and cultures. This is a great opportunity for students whom are new to the area to find the local shop. For foreign students this will be a site that can offer them shop locations to buy comfort foods from back home.
• Novice cooks wanting to experience the delights of cooking, up and coming cooks wanting to gain more experience with ingredients and regions of different food cultures.
• Cooks and Chefs wanting to gain more knowledge in ingredients and recipes from foreign cultures.
• Professional chefs, who wants to support the local community.
• Free web space/shop window for shop owners to advertise their local shop.
The target audience for BP is for all savvy computer users of all ages that wish to shop local and to try new and interesting recipes. This is also an opportunity to integrate with people of different religions, backgrounds and cultures. This is a great opportunity for students whom are new to the area to find the local shop. For foreign students this will be a site that can offer them shop locations to buy comfort foods from back home.
• Novice cooks wanting to experience the delights of cooking, up and coming cooks wanting to gain more experience with ingredients and regions of different food cultures.
• Cooks and Chefs wanting to gain more knowledge in ingredients and recipes from foreign cultures.
• Professional chefs, who wants to support the local community.
• Free web space/shop window for shop owners to advertise their local shop.
Development Schedule
The Schedule of the project was broken down in to eight parts:
• Research
• Wireframes
• Colour schemes
• Design
• Structure
• CMS/phpmyadmin
• User Testing
• Updates-amendments
The project started on 25th August 2010 and I planned to be completed by 24th April 2011. See Evaluation for final outcome of schedule timings.
• Research
• Wireframes
• Colour schemes
• Design
• Structure
• CMS/phpmyadmin
• User Testing
• Updates-amendments
The project started on 25th August 2010 and I planned to be completed by 24th April 2011. See Evaluation for final outcome of schedule timings.
Planning
The planning of BP was to go out and see the local community and ask, ask them if they use the internet for shopping. My research questions had to do with the shopping habits of customers from local communities. Relationships among the following variables: age, gender, shopping preferences for their particular shopping trend. I decided to use a survey of 100 people, in order to gather data relatively efficiently from a large number of local people with recent shopping experiences on their door step. Questions like gender and age are quite straightforward; for the other variables, I developed questions that seemed to get at the central idea of location and transport, from this interesting feedback I visited several stores down Beverley road, Hull, Spring Bank, Princess Ave and also Newland ave and talked to the local shop owners.
Out of the fifteen shops I visited, seven where very interested in joining big pepper, the other stores not interested either didn’t speak English or said the owner wasn’t there and to come back another day. I returned to the few that told me to come back but never got chance to speak to the owner so I just focused on the seven that where interested.
Below is a list of the benefits of the local shop and the community to have a web site recipe locator to the nearest shop.
Customer
• Community support
• Cut back on fuel – carbon footprint
• New recipes
• Cheaper deals
• Money saved
Retailer
• Better community provider
• Free advertising
• Recipes to show case there products
• New custom
• Profit
Out of the fifteen shops I visited, seven where very interested in joining big pepper, the other stores not interested either didn’t speak English or said the owner wasn’t there and to come back another day. I returned to the few that told me to come back but never got chance to speak to the owner so I just focused on the seven that where interested.
Below is a list of the benefits of the local shop and the community to have a web site recipe locator to the nearest shop.
Customer
• Community support
• Cut back on fuel – carbon footprint
• New recipes
• Cheaper deals
• Money saved
Retailer
• Better community provider
• Free advertising
• Recipes to show case there products
• New custom
• Profit
Big Pepper
Big Pepper is a local community web site to promote local shop outlets to the community. Local shops can upload recipes with 90% of the recipe ingredient on offer at their store. The web site offers the local community, a chance to sample new and never before tried recipes from the community of Hull. Customers need only type in their post code to be shown a list of local shops from a variety of food genres:
These include: African, Chinese, English, French, Indian, Italian, Polish, Turkish and many more. (BP) Big Pepper offers a service for all small outlets to join BP and to have a shop window on the world wide web. Most local shops realise that it's not financially viable to have their own web site. Once the shop owner registers the shop and contact details, they will be directed to an administration page where you can edit personal details and upload recipes to their shop window.
This is a great opportunity for local retailers that are interested in a web site to gain more custom/ information gathering and to advertise recipes to the consumer which would offer a better service online to the local community. I believe this is a great opportunity for local residents to support their local shop and community.
These include: African, Chinese, English, French, Indian, Italian, Polish, Turkish and many more. (BP) Big Pepper offers a service for all small outlets to join BP and to have a shop window on the world wide web. Most local shops realise that it's not financially viable to have their own web site. Once the shop owner registers the shop and contact details, they will be directed to an administration page where you can edit personal details and upload recipes to their shop window.
This is a great opportunity for local retailers that are interested in a web site to gain more custom/ information gathering and to advertise recipes to the consumer which would offer a better service online to the local community. I believe this is a great opportunity for local residents to support their local shop and community.
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