Planning

The planning of BP was to go out and see the local community and ask, ask them if they use the internet for shopping. My research questions had to do with the shopping habits of customers from local communities. Relationships among the following variables: age, gender, shopping preferences for their particular shopping trend. I decided to use a survey of 100 people, in order to gather data relatively efficiently from a large number of local people with recent shopping experiences on their door step. Questions like gender and age are quite straightforward; for the other variables, I developed questions that seemed to get at the central idea of location and transport, from this interesting feedback I visited several stores down Beverley road, Hull, Spring Bank, Princess Ave and also Newland ave and talked to the local shop owners.
Out of the fifteen shops I visited, seven where very interested in joining big pepper, the other stores not interested either didn’t speak English or said the owner wasn’t there and to come back another day. I returned to the few that told me to come back but never got chance to speak to the owner so I just focused on the seven that where interested.







Below is a list of the benefits of the local shop and the community to have a web site recipe locator to the nearest shop.
Customer
• Community support
• Cut back on fuel – carbon footprint
• New recipes
• Cheaper deals
• Money saved
Retailer
• Better community provider
• Free advertising
• Recipes to show case there products
• New custom
• Profit