Marketing

2.2.2 Marketing

I registered my domain Big Pepper as soon as possible;

There are two reasons for this. Firstly, getting on the search engines has always taken a long time for a new site. Even assuming you do everything right, it takes months before your site is even indexed, and more months of submitting your site to Google.

The second reason is a recent phenomenon called ‘Google Sandbox’. Many SEO experts believe that Google ‘sanboxes’ new websites. Whenever it detects a new website, it withholds its rightful ranking for a period while it determines whether your site is genuine, credible, long term site. It does this to discourage the creation of SPAM websites (sites which serve no useful purpose other than to boost the rankings of some other sites).

By submitting your domain name to Google as soon as you register it, you’re establishing a site history even if the site has no content. By the time you’ve built your site and developed your content (and written your business and marketing plans), Google will probably see no need to sandbox you.
If you wait until the launch day to submit your site, you’ll spend a month or two (maybe more) sitting in the sandbox watching potential customers spend their money elsewhere.



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The Favicon is displayed on top left of a browser page which is a short cut image to identify the site. This is useful when adding it to your favourite folder.

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Description: Welcome to Big Pepper Your local recipe shop. Here are loads of tasty recipes from your local store. We are sure you will find the perfect recipe. Don’t forget to upload your recipes to our facebook page.


Keywords: local, shop, store, food, recipes, recipe, cook, soup, salad, pasta, pizza, risotto, fish recipes, meat recipes, veggies, sides, dessert


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