The design is set out to be clear, clean and imagery to appeal to food lovers. The colours are of an organic nature, with green as the primary colour and a dull grey/brown to associate with the earth. Font colour to complement these primary and secondary colours will be grey and black.
Aims and Objectives:
1. Menu
2. Provide contact details
3. Show food
4. Show recipes
5. Show shop address
6. Show map
Logo/Branding:
The original name for the site was shoppinghood, this was associated with helping the smaller shops that have big competition with the supermarkets, Like a robin hood in the retail market. The site was originally going to list all ingredient/products on sale at the local shops, but changed this to recipes only orientated web site. See Evaluation.
With this in mind the name was changed to BigPepper which is an ingredient of many varieties, and the variety of many recipes and this is how Big Pepper came about.
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